Orlando Magic Introduces ‘Kia Center’ as New Home Venue, Replacing Amway


As an avid fan of the Orlando Magic, I was both excited and apprehensive when the team announced the renaming of their home venue from the Amway Center to the Kia Center. In this article, I will share my thoughts on the new name and its implications for the team and the fans.

Heading 1: The Kia Center – A New Chapter for the Orlando Magic

When the news broke that the Amway Center would be renamed the Kia Center, I couldn’t help but feel a mix of emotions. The Amway Center, with its 13-year naming rights deal, had become synonymous with the Orlando Magic. It was a venue that held countless memories for fans and players alike. However, change is inevitable, and the Kia Center marks a new chapter in the team’s journey.

Heading 2: A More Localized Name?

Personally, I am a fan of localized names for sports venues. Names like the Universal Arena or The Uni have a distinct charm and create a sense of belonging within the local community. They serve as a representation of the team’s connection to the city and its fans. While the Kia Center may not have that same localized feel, it is still a recognizable brand and has its own appeal.

Heading 3: Comparative Naming Rights

When compared to other arenas, such as the Smoothie King Center or the Crypto.com Arena, the Kia Center doesn’t seem as bad. These unique and quirky names have become more common in the world of sports, as companies vie for naming rights that align with their brand identity. While I personally prefer localized names, it’s important to acknowledge that the Kia Center is still a respectable choice in this context.

Heading 4: The Financial Details

Unfortunately, I couldn’t find any specific financial details regarding the Kia Center naming rights deal. However, it’s worth noting that the previous Amway deal, signed in 2009, was worth a staggering $40 million for 13 years. The average naming rights deal in the United States typically ranges from $2 to $10 million for a stadium or arena. With these figures in mind, it’s safe to assume that the Kia Center deal is a substantial investment for both parties involved.

Heading 5: Fan Reactions

The announcement of the new name sparked mixed reactions among fans. Some embraced the change, seeing it as a fresh start and an opportunity to create new memories in the Kia Center. Others, however, expressed their nostalgia for the Amway Center and the memories associated with it. This difference in opinion is reflective of the diverse fan base that supports the Orlando Magic.

Heading 6: Drive Safe and Good Night from the Kia Center

As I reflect on the changes that lie ahead for the Orlando Magic, I can’t help but feel a sense of uncertainty. Will the Kia Center become a beloved venue, filled with the same energy and excitement as its predecessor? Only time will tell. For now, all we can do is continue to support our team and embrace this new chapter in their history.


While the renaming of the Amway Center to the Kia Center may take some getting used to, it’s important to remember that change is a part of life. As fans, our role is to support the team through thick and thin, regardless of the name on the venue. So, let’s come together and cheer on the Orlando Magic as they make the Kia Center their new home. Drive safe and good night from all of us at the Kia Center.

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